VISUAL MERCHANDISNIG
THE WOW FACTOR OF VISUAL MERCHANDISING
COURSES & CONSULTING
Our Services
WE ARE
We specialize in helping individuals and retailers understand and apply effective Visual Merchandising techniques so they can build real expertise and thrive in today’s fast-changing retail landscape.
This is your opportunity to finally break into the fashion industry with confidence — without the overwhelm — and with expert support every step of the way.
WE FOCUS ON
Our course offers private online and offline training in Visual Merchandising, as well as tailored courses and consulting in visual merchandising techniques for your brand or for retail sale and marketing teams.
Our main focus is to teach you how to build a strong visual merchandising strategy and transform the in-store shopping experience by adding the true “WOW” factor.
This masterclass is perfect for beginners, as well as for professionals and fashion retail marketing teams looking to refresh or upgrade their skills. Whether you are taking your very first steps in visual merchandising or struggling to keep up with today’s fast-evolving retail and digital trends, I will guide you step by step, helping you feel confident, inspired, and fully capable throughout your learning journey.
WHAT YOU WILL LEARN
WHY
What is Visual Merchandising & Why It is important
WORK
Planning - Grouping - Visual Book Creation - In-Store & Window Set-Up
WEAR
Window Styling - Mannequines styling -Window Concept Development
WEB
Social Media Strategy & Online/Offline Integration -Digital Marketing - E-commerce VM - AI Tools for Merchandising
WOW
Delivering the Final WOW Result
About Us
Auður Edda Birgisdóttir
I hold a diploma in Graphic Design, a Master’s degree in Visual Merchandising, a diploma in Digital Marketing, and over two decades of experience in fashion visual merchandising.
I began my visual merchandising career nearly 23 years ago, building the visual merchandising function from the ground up at Tod’s — one of the world’s leading Italian luxury leather goods groups. I spent over 14 years with the Tod’s Group, coordinating global window concepts and in-store visual merchandising, supervising international teams, and ensuring consistent visual and brand standards across the company’s stores worldwide.
Most recently, I served as Head of Visual Merchandising for a prestigious Italian luxury brand, overseeing visual strategy for 300+ global stores.
Structure
COURSE
WHY
What is Visual Merchandising & Why is it important
Key Principles: Basic Rules & Guidelines
Brand & Store Analysis
Display Techniques & Layout – Creating a Focal Point
Space Planning: Calculating Capacity & Flow
Visual Merchandising Tools.
WORK
Visual Book Creation
Product Grouping
Planning & Preparation
In-Store & Window Set-Up
Performance Analysis: Key Impact Points (KIPs)
WEAR
Social Media Strategy & Online/Offline Integration
E-Commerce Visual Merchandising
Digital Marketing: Newsletters, Meta & Google Ads, Canva basics
Driving Multi-Purchase Behavior
AI Tools for Merchandising
Becoming a Brand Storyteller
Product Styling
Mannequines
Window Styling: Product Focus
Window Styling Techniques
Window Concept Development
WEB
WOW
Creating great shopping Experiences
Delivering the Final WOW Result.
Let’s Work Together
Are you eager to master the art of Visual Merchandising and finally land your dream job in the fashion?
Your transformation starts NOW. Let’s make it happen…. together!
